Ain't Shit Free! LA Based Roxbury-bred superstar is working on his next project.
Jefe Replay grew up in the Orchard Park section of Roxbury. As CEO of PMF Productions, Replay is known for his raps, clothing line and creativity. Replay began making music in high school and it didn't take too long for him to get a buzz in the city. His perfectionist tendencies and ability to deliver bars with unapologetic emotion displays raw music versatility. Although he is popularly known as Replay, Jefe, and even Juan (which is the origin for his brand merch, “Ask for Juan” - his given name is Jeff Ravelo. Growing up with his uncle and ten cousins, He is a huge team person and once said, “I pushed away my own opportunity trying to get a group opportunity.”
Jefe's debut album, Proper Finessements, was strategically released on 02/1/19 to complement with the Roxbury zip code. Replay represents 02119 with pride and credits notoriously violent environment for cultivating him into the hustler and visionary he is today. The album paints a complete picture of the Model, Artist, CEO and details the struggles he has overcome. Finessments proves that it doesn't matter what your situation is, if you believe in your ability & remain ambitious, truly anything is attainable. Proper Finessments is a story about a kid from Boston who refused to give up.
Jefe associates himself, his brand, and his music to Boston. As a result, he likely views his achievements as an artist as a tool that ultimately sheds more light on his community. In one of his social media posts, Jefe Replay used the caption:“Wanting it all in Boston means: Facing adversity & making Proper Finessments to bring home the gold.”Jefe is reputed to staying true to himself and his values. He often expresses this,
“It’d be dreadful trying to be something else.”
Check out some of the videos he's released on his Youtube Channel.
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